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Why don’t they qualify for certain green fashion certifications?
What is sustainable fashion in your opinion?
The designer of this cool label comes from Hamburg, studied in Milano
fashion design and became an upcycling designer.
Have you ever seen a garment which is 4in1? Here is the story of the designer:
During his studies, he experimented with vintage garments and stumbled upon something unique. He placed a pair of sweatpants on a mannequin’s upper body, backwards, and realized the legs could function as sleeves. These sleeves had a special cut: when worn, lifting your arms doesn’t move the rest of the garment at all—something quite rare and unique.
Building on this idea, he designed a garment that’s not just reversible like a typical 2-in-1 piece. What he created is even more impressive: a 4-in-1 garment.
Wait—what? A 4-in-1? Yes! You can wear it not only inside out but also upside down.
We were skeptical, so we had to try it ourselves—and it works! It's a pullover, but turn it upside down and it becomes a dress. Flip it inside out, and voilà—you’ve got another pullover, and again, a dress.
A cool product, more sustainable is simply not possible
They work exclusively with 100% sustainable fabrics made in Europe, and everything is produced locally in Berlin. You can place custom orders, selecting your preferred color combinations, fabrics, and sleeve or dress length.
And there’s more: on most sweatshirts, the waistband is the part that shows wear first, while the rest of the garment still looks new. To ensure their pieces last as long as possible, they offer a service where they’ll replace the waistband with a new one whenever needed!
So why don’t they have a sustainability certificate?
Their concept is undoubtedly 100% sustainable, yet they still don’t qualify for certain green fashion certifications. The requirements are strict—and sometimes, in our opinion, unreasonable.
For example, they can’t get the green label even though they use 100% sustainable fabrics because their sewing machines work with vintage garments. Since these garments have previously been used, they may come into contact with unregulated fabrics that could contain chemicals, which don’t meet sustainability standards.
But what does "sustainable" really mean to you? It's an open question. In our view, vintage is absolutely sustainable. You're reusing existing materials, with no extra energy or labor needed to produce them. Plus, you can discover unique, high-quality pieces with character and history.
Join us for a fashion tour and explore what sustainable fashion truly means!
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